In turn, with more than 3,400 stores and 300,000 employees, Tesco is the largest grocery and general merchandise retailer in the United Kingdom in terms of market share (Tesco, 2018c). In total, the company runs over 6,800 stores and has more than 440,000 employees all around the globe (Tesco, 2018b). In addition to food and non-food products, Tesco provides telecommunications and financial services (Tesco, 2018f). Today, Tesco is a multinational corporation that operates in such countries as India, Thailand, Slovakia, Malaysia, the Czech Republic, Poland, and Ireland (Tesco, 2018a). Tesco was established in 1919 by Jack Cohen as a small grocery store. Based on the produced findings, practical recommendations as how Tesco could add to its competitiveness in the retail market are formulated. For this purpose, a range of strategic management and marketing instruments, such as PESTLE, SWOT, Porter’s five forces and value chain have been utilised. The aim of this report is to critically analyse the internal and external business environment of Tesco, a British multinational groceries and general merchandise retailer (Tesco, 218a). Numerous challenges that exist in the macro and micro environment pose a serious threat to retailers’ competitiveness and survival (Morden, 2016). The retail industry is one of the most competitive and saturated markets in the UK.
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